In order to keep from hearing about social networking these days, you would have to live under a rock, and that’s if you could keep the spiders from mentioning it to you. Millions upon millions of individuals use social networks to share their likes, their lives, their relationships, and more. You could call it a cultural phenomenon. And it has spread to more than just individuals; businesses are dipping into the social media pool, too.
Anyone who has had to fight with a teenager for the computer anytime recently knows how powerful social networks are. They draw people in; they can take a few thousand scattered people of similar interests and group them into a powerful fan base; they can raise awareness or interest or even loyalty. All this may mean long evenings trying in vain to get a turn at the family computer, but it can also mean something very valuable: widespread, effective marketing.
Social networking sites are simple, free tools that can help promote a business and create or sustain the enthusiasm of a loyal clientele. Which means that when creating or updating a website, it’s important to make sure those company Facebook pages or Twitter feeds are connected to it.
Sometimes, connecting the site to a social network can be as simple as adding a link, but often you’ll find that you want some of that interactive feel of the social networks transferred to your site. Maybe you want Facebook’s “like” button on your page; perhaps you want to get the word out by making it easy for visitors to retweet from your business’s Twitter feed. We know how to attach the instrumentation necessary for your customers to visit it, like it, tweet it, digg it, or whatever else you need.
Social networking as a marketing tool is free, and it’s powerful. And we can make sure it’s plugged into your site to full effect.