Garfield: Getting on the List

Submitted by Daniel Henry on 09/15/2011 - 03:20:pm
Every business wants their name on the list. No, I’m not referring to the VIP list, though I suppose that would be a nice list to be on. Of course I mean that ever-important list: Google search results. And on this list, where your name shows up matters a lot.

That’s what SEO is all about. The more times your search keywords show up on your site, the more often people navigate to your site from Google, the more sites with similar keywords that point to yours—the better your rankings. For a site that gets any substantial amount of its business online, showing up high on the search list is vital.

Drupal was created by people who had this in mind. As soon as a site is created with Drupal core, there’s already a lot of SEO built into it. For one thing, it automatically drops in the correct metadata for the base stuff to work. And there are add-on modules available, too; one, for instance, provides the ability to customize metatags and keywords, so that each page has the precise keywords you want, including translated keywords if your site is multilingual. Google even has a related module available, an analysis tool called Google Analytics that tracks who is on your site, where they came from, how they got there, and more—just the kinds of information you need to optimize SEO.

If it seems like finding just the right modules and using them just the right way to optimize SEO would be tricky, well, here’s the good news: we know how to do it. We at ClikFocus know SEO. We know how it works, how Google works, and how to optimize a system above and beyond what Drupal core gives you to get your site high up on those searches.

In short: we can get you on the list.