Whether you’re new to the ecommerce world, or well-established in the online shopping realm, you’re probably here because you’re looking for a new ecommerce platform. While there are a variety of ecommerce friendly platforms to choose from, like Magento, along with several popular plug-ins like WooCommerce or VirtueMart, Drupal stands out among the rest.

Drupal is known for being one of the most powerful content management systems around. From its robust yet flexible architecture to its ability to integrate with a variety of third-party applications, Drupal has grown in popularity among the ecommerce community.

If you’re not fully sold on Drupal development, there’s more than one reason why you should be: Here are 10 reasons you need Drupal for ecommerce.

1. Customization

Standing out in the business world is tough to do, and it can be all the more difficult in ecommerce. As such, building an ecommerce site that helps you to stand out from among the rest is all the more important, which is where customization comes into play.

From your product pages to checkout, Drupal offers limitless opportunities for creativity for the front and back-end. With over 40,000 modules and plugins, for instance, you can arm your site with a variety of custom features to offer the perfect customer experience for your target audience.

Plus, customization offers you extra room for change and growth in the years to come. That means you’ll have the power, flexibility, and scalability you didn’t even realize you needed—we’ll explore these specific assets a bit more below.  

2. Powerful content management

From products listings and product pages to blogs and product reviews, ecommerce sites often come along with a fair share of content to organize. Thankfully, Drupal has the ability to withstand heavy content loads like this, while making it easy for you to manage in the process.

Take Drupal’s workspaces module, for instance. This module allows you to easily move between various states of content (from “Drafts” to “Public”), as well as to deploy a few to thousands of pieces of content all at once.  

3. SEO friendly

Beyond being able to store your content, ecommerce calls for a platform that allows you to effectively market your site. For instance, your site, its landing pages, and more should be visible on major search engines, like Google, for your customers to find, and Drupal is designed just for that.

From URL optimization, easy-to-edit meta tags and meta descriptions, and modules like Google Analytics, Drupal allows you to put your best foot forward in the SEO game and increase your chances of acquiring more organic traffic.

4. Social media integration

In addition to having greater visibility via search engines, you can further boost your site’s visibility via a stronger social media presence. With the help of Drupal’s Social Media module, you’ll be able to do that as well.

By integrating your website with your social media accounts, from Facebook to Twitter, you can obtain a centralized platform to manage your social media, as well as plugin-widgets with follow and share buttons to implement throughout your site.

5. Mobile responsive

With the ever-rising number in mobile users, it should come as no surprise that there has also been a rise in mobile shoppers. That being said, your ecommerce business should benefit from ensuring that your users’ mobile experience is as good as that on a desktop.  

With the release of Drupal 8, enhanced mobile responsiveness is now automatically a part of the package. Without any extra modules, you can offer a better mobile experience and, thereby, increase your likelihood of acquiring mobile conversions.

6. Speed

It’s commonly acknowledged that the slower your site’s loading time is, the higher your users’ bounce rate will be. That’s why it’s ideal to select a platform that offers the speed necessary for a great user experience.

This where Drupal comes into play: While a seemingly simple solution, default caching increases site loading time and performance, which is included as an out-of-the-box solution with Drupal.  

7. Scalability

Most every business owner hopes to see their business thrive and grow, and you probably do too. But that means you’ll need a platform that allows your site to grow and change as your business does.

Because of its ability to scale, Drupal is great for small and large businesses alike. So whether you’re simply in need of a foundation to support future growth, or you’re in need of that support now, Drupal is here to handle whatever stage of the game you’re in.

8. Language

If you’re looking to expand your business, one way to do so is by going global. However, to expand your customer base beyond English speakers, you’ll need a platform that allows for multi-lingual accessibility.

Another thanks to Drupal 8, you can configure your website to accommodate up to 100 languages. With this feature, you will not only have the potential to reach a wider audience but boost your bottom line.

9. Open source

Drupal is an open source CMS, which means that its code is released under a license that allows it to be freely distributed, modified and studied. Because of the collaboration that goes into open source code, it typically offers greater viability and is on the cutting edge of web technologies.

In addition to being a licensing option, as mentioned, open source code creates a community of support those using it, from discussion boards to mailing lists. This community also ensures that code is regularly peer-reviewed, as well as that security issues are quickly addressed.  

10. Security  

Ecommerce sites are at a greater risk for security breaches given the surplus of financial information stored within them. That being said, you’ll want to ensure that your platform can play its part in protecting your store’s and your customer’s information from security threats.

As a secure application framework, Drupal is designed to help your developer to write more secure code. Likewise, as mentioned, Drupal is an open source code, which allows for greater discussion and quicker resolves for holes in security.

Ready to Go with Drupal?

Whether you’d like to build an entirely new Drupal ecommerce site, or you’re looking to migrate your site to Drupal, you’ll be taking your business to the next level. With the help of a software development team, your site will be housed on one of the best e-commerce platforms in no time at all.

At ClikFocus, we have built Drupal websites for several major ecommerce businesses. By providing each of our clients with a strong foundation for future growth, we’ve helped to support and sustain their growing ecommerce ventures, and we’d love to do the same for you.