Here are the 3 things you should help every user find when you are redesigning your business website . 

1. Clearly describe who you are & what you do.

   One of the most obvious but often forgotten design principle is to clearly communicate who you are and what you do. Look at the difference between these two websites.

   
   
   
   

   You would have to assume that The Fix it Guys provide a service that is the same as (if not better than, for all we know) Jim's Drywall & Handyman service. The difference is Jim clearly communicates what he offers as soon as you land on this page. The Fix it Guys make you work to figure out what they offer. Who would you call first?

2. Easily find your contact info & location

   This is one of my pet peeves. If I am unable to find how to contact you or how to get to your business, your website is failing.

   For the longest time, the Yellow Pages provided only three things: name, phone number, and location. These are the three most important pieces of information to drive customers to your store. Does your website answer these fundamental questions as soon as a customer visits your website? Because I don't think your potential customers aren't going to use the Yellows Pages if they can't find it on your website.

   For example: Jose's Muldoon's is a great Mexican restaurant in Colorado Springs, but they make it tough to quickly find how to contact them to make a reservation, or even find their address.

   

   The best way to solve this problem it to have your contact info in the top right corner of your header. You can put your location in the footer, if you don't have room for it in the header. The Mason Jar in Colorado Springs is a good example of this. Their site lets everyone know where they are and how to get ahold of them.

   

3. Clear call to action

   Now what? After the customer has found the information they need, what should they do with it? Giving your customers a clear call to action is important for generating leads and driving traffic to your store front. A call to action can be a very simple line like: "Need more information? Call us at 719-359-9548" or "Click here for a free estimate".

   Here is an example of what I mean:
   

   The customer has found the information they were looking for and now you are helping them book the trip and understand what the next step will be.

   Defining a couple calls to action can really make a huge difference on your site. Start thinking about what your calls to action will be. Then when it's time to redesign your business website, it will make your life a lot easier.

Thinking about a redesign?

Download our free guide on redesigning your website today.

access your Free guide here